Madrid, June 26, 2025 — The arrival of new technologies such as AI, Blockchain, and Big Data has ushered in a new era of smarter digitalization, in which continuous innovation is key for companies to maintain their competitiveness, efficiency, and productivity. Along these lines, excelia, a Spanish consulting, technology and professional services firm, has launched a new corporate identity, updating its image to reinforce its positioning as an ideal technology partner and align with current market demands. 

Excelia's new logo combines clean lines and geometric shapes that evoke technology, precision, and the future. Its subtly futuristic style reflects an innovation-driven vision, while the typography maintains a restrained elegance, aligned with the brand's professional character. The result is a solid, contemporary, and versatile visual identity, designed to stand out in both digital and physical environments. 

For its part, Excelia's new color palette moves away from orange, introducing a combination of shades of green and blue to convey a sense of innovation and confidence, along with black, white, and off-white tones that provide balance and elegance. This combination ensures the company's versatility and consistency across all applications of its visual identity. 

Excelia's new offices 

Excelia, which has doubled its revenue and workforce in the last three years, has expanded its offices in the La Finca Business Park in Pozuelo de Alarcón, Madrid. The company has added 500 square meters of usable space, including an open-plan area with 32 new workstations, a common area with sofas and high tables, three new meeting rooms, and a boardroom with a capacity for 10 people. 

In addition, the new office area features a dedicated space for the cybersecurity team and the Agora, a new tiered area for talks, presentations, and workshops, for both internal and external use, with a capacity of 25 people. In total, Excelia's offices now occupy more than 1,500 square meters, offering employees a more comfortable and modern workspace that will foster improved interdepartmental collaboration and allow them to continue progressing as a team in this new phase for the company. 

For Javier Estévez, CEO of excelia: “After 25 years, this new identity is not just a rebranding; it reflects the evolution we are experiencing as a company. In today's dynamic environment, where technology is advancing at a breakneck pace, it is essential to clearly project what we represent today and the direction we are taking as an organization. We want to be perceived as what we truly are: a strategic, innovative, and reliable partner for our clients.», and adds: “The expansion of our offices and the investment in new collaborative spaces serve the same purpose: to adapt our facilities to the company’s current needs and be prepared for anticipated growth, so that we can provide our team with the environment they need to grow, innovate, and continue delivering maximum value. We continue moving toward the future with a clear conviction: to put people—both our team and our clients—at the heart of everything we do.”.