The data-driven approach marked a turning point in business management. This model was based on the need to stop making decisions based solely on intuition and start relying on reliable, measurable data connected to the reality of the business.
Without reliable data, a company makes half-hearted decisions, automates blindly, and can hardly leverage Artificial Intelligence with any guarantees.
According to Excelia's Digital Pulse 2025 report: Digital Maturity Barometer of Spanish Companies, digitalization is perceived as a strategic enabler for international expansion. Despite this, half of Spanish companies still have a low to medium level of digital maturity.
According to the Digital Pulse 2025 report: Digital Maturity Barometer of Spanish Companies by Excelia, 44.5% still combine manual and automated tasks, although more than 53% already base their decisions on data.
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